July 3, 2021 View in browser
Top Stories
Hawaii Tourism Greeted With About-Face: 70 Percent of Residents Now Support

Hawaii's residents are aware tourism per se is a plus for development, the latest survey shows — but they also want solutions and action. Acting fast is crucial.

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Executive Q&A: CrowdRiff CEO on How Collaboration and Visual Storytelling Is Fueling Destination Recovery
Sponsored by CrowdRiff

The pandemic showed destination marketing organizations the importance of user-generated content — specifically visual stories — to engage audiences in a changing world. Here, we look at how destinations can take advantage of this powerful new method of storytelling.

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UK Expands List of ‘Green Light’ Countries for Travel

Real beach time is finally here for Britons eager to escape this summer, and it's great news for tourism-dependent spots such as the Caribbean, Malta, and the Balearics. But with the traffic light system potentially changing at any time, it isn't likely to boost consumer confidence for international travel.

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Don't Blame Extra Unemployment Benefits for the Hotel Labor Shortage Crisis

The extra $300 in weekly federal unemployment benefits is an easy political punching bag to use to explain away the hotel industry's labor shortage problems. Want people back? Pay more and market the industry better.

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Google to End Tours and Activities Booking Next Month

Google's retreat in tours and activities booking services doesn't mean Google is becoming less powerful in travel. It's part of Google's strategy to wrangle consistency across its products in offering a combination of advertisements and free listings to gain an even wider audience.

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It's Here! Get the First Look at the Skift Destinations and Sustainability Summit Agenda

The countdown is on until our first-ever Skift Destinations and Sustainability Summit. With just three weeks to go, we wanted to share with you a first look at the agenda. Be sure to check it out and reserve your spot today for this exclusive online event.

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Travel’s Creator Economy Resets for Next Boom

Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.

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Canada’s Indigenous Tourism Branding Serves as Model for the Americas

At a time when travel demand for inclusion is on the rise — not to mention a global reckoning on racial equity — the Canadian government's neglect of its once-robust indigenous tourism sector is clearly short-sighted. Will a new campaign find Canadians heeding a different call instead this summer?

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Editor's Picks
Retiring Southwest CEO Gary Kelly on What He Sees as His Legacy

When Southwest Airlines CEO Gary Kelly took the job in 2004, the airline industry was reeling from the post-9/11 travel slump and rising oil prices. Now, as he gets ready to retire, it's slowly recovering from the Covid-19 pandemic. in between, he remade the airline from scrappy discounter to one of the country's largest airlines.

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Meet New York City’s Director of Nightlife — Yes, That’s a Job

New York City's nightlife industry has always had a tough reputation filled with liabilities. Through the city's official Office of Nightlife, Ariel Palitz is helping navigate the department through a viral pandemic and building the sector's future by preserving its past.

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More Than $770 Million Raised for Event Tech: EventMB Mid-Year Investment Outlook

All you need to know about the most significant investments, acquisitions and strategic partnerships connected to the event industry over the last six months.

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