Hawaii's residents are aware tourism per se is a plus for development, the latest survey shows — but they also want solutions and action. Acting fast is crucial.

The pandemic showed destination marketing organizations the importance of user-generated content — specifically visual stories — to engage audiences in a changing world. Here, we look at how destinations can take advantage of this powerful new method of storytelling.

Real beach time is finally here for Britons eager to escape this summer, and it's great news for tourism-dependent spots such as the Caribbean, Malta, and the Balearics. But with the traffic light system potentially changing at any time, it isn't likely to boost consumer confidence for international travel.

The extra $300 in weekly federal unemployment benefits is an easy political punching bag to use to explain away the hotel industry's labor shortage problems. Want people back? Pay more and market the industry better.

Google's retreat in tours and activities booking services doesn't mean Google is becoming less powerful in travel. It's part of Google's strategy to wrangle consistency across its products in offering a combination of advertisements and free listings to gain an even wider audience.

The countdown is on until our first-ever Skift Destinations and Sustainability Summit. With just three weeks to go, we wanted to share with you a first look at the agenda. Be sure to check it out and reserve your spot today for this exclusive online event.

Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.

At a time when travel demand for inclusion is on the rise — not to mention a global reckoning on racial equity — the Canadian government's neglect of its once-robust indigenous tourism sector is clearly short-sighted. Will a new campaign find Canadians heeding a different call instead this summer?

When Southwest Airlines CEO Gary Kelly took the job in 2004, the airline industry was reeling from the post-9/11 travel slump and rising oil prices. Now, as he gets ready to retire, it's slowly recovering from the Covid-19 pandemic. in between, he remade the airline from scrappy discounter to one of the country's largest airlines.

New York City's nightlife industry has always had a tough reputation filled with liabilities. Through the city's official Office of Nightlife, Ariel Palitz is helping navigate the department through a viral pandemic and building the sector's future by preserving its past.

All you need to know about the most significant investments, acquisitions and strategic partnerships connected to the event industry over the last six months.