Legacy property management systems (PMS) missed the boat when tech innovation started ramping up. Now they are playing catch-up. Cloud computing, open APIs, marketplaces, and middleware layers are shaking up this stale corner of hotel tech, and it's crazy exciting.

It's easier than ever for you and your colleagues to join us at Skift Forum Europe in Madrid on March 24–25. Bring your team and you could save up to 25 percent with our discounted group rates. Tickets are selling fast — so get registered today!

Human trafficking touches every corner of the travel industry — especially hotels. And while the accommodations sector didn't create the problem, it does have an elevated responsibility to put an end to it. The question is: How effective have the industry's efforts been so far?

Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor's heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, to keep the insurgents at bay.

It may have started as a fringe movement in Sweden, but flight shaming is coming to the U.S. JetBlue plans to head it off at the pass by investing in offsetting programs and biofuels. But its real green deal may be in its new aircraft.

Twice a year, this column looks at who is doing it right. Here are some of the most inspiring innovations in design, service, and guest experience in hospitality and travel. Let the debates begin.

Cities have always been incubators for innovation, but with two-thirds of the world's population expected to live in urban areas by 2050, developments being rolled out today to accommodate that new density will serve the travel industry in positive ways.

In the latest episode of the Skift Airline Weekly Lounge podcast, Europe Editor Patrick Whyte discusses International Airlines Group CEO Willie Walsh's retirement announcement. Walsh has been a powerhouse in the airline industry, helping transform British Airways into a pan-European behemoth. Whyte also takes a look at what Flybe's financial problems might mean for the domestic UK market.

The travel industry is starting to feel the impact from this latest global health crisis. How it responds to help contain the spread of the virus will set a new precedent while weathering an extensive disruption to its business.

With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.

We're drowning in press releases about global hotel companies promising to reduce their reliance on single-use plastics. Most of these items require alternatives though, so what are they?