Consider that AccorHotels and Hyatt are trotting out different strategies to achieve a common aim: to get travelers to engage with them on an everyday basis. Hyatt has revamped its co-branded Chase credit card to emphasize perks such as ridesharing services, public transit and gym membership, all of which may appeal to youthful cardholders. And AccorHotels, which signed a letter of intent to take a 50 percent stake in SBE Entertainment Group, is hellbent on buying companies and providing services beyond the traditional purview of a hospitality company.
Of the two, Hyatt's approach appears to be a much-less-risky strategy. On the other hand, AccorHotels might counter — no pain, no gain.
