Luxury and lifestyle hotels are the industry's new battlefield for growth. IHG's rapid growth in this sector with new brands over the last few years boils down to one thing: This company isn't just ceding high-end customers to companies like Accor, Hilton, and Marriott.

Oracle and Skift's 2021 report, Back to Hospitality: Getting Smarter and More Profitable in a Post-Covid World, offers a playbook for the industry to come back better and stronger. In this article, we take a closer look at the report's findings regarding the hotel environment in Europe.

Major hotel companies don't want to ruffle any investor feathers at a time when profitability is just returning and labor remains fragile. But it's better to be honest — and prepared — about what the next few months could look like with new strains of the virus and deploy a new recovery strategy.

Accor has plenty of opportunities to transform itself into more of a lifestyle brand, but every one of its competitors is playing this strategy to some degree. Finding a way to stand out is easier said than done.

It's clear that Oyo will try to go public in some fashion. But will investors buy the story — and the shares?

This year's event will be our most important yet, bringing together some of the top global travel leaders for the first time in two years to share their perspectives across the hospitality, tourism, online travel, tech, and aviation sectors. Space is limited for the in person experience, so reserve your spot before it's too late!

It's the first big light in the tunnel for Fiji Islands as vaccinations put the remote islands on the path to restarting tourism by December, with a new leader at the helm.

You might have expected that the pandemic would prompt International Airlines Group (IAG) to pause its startup accelerator. But IAG's head of innovation, Dupsy Abiola, says the program gained momentum instead.

Ignorance of the science is no longer an excuse — the IPCC report makes sure of that. If the tourism industry doesn't snap out of its inertia faster, its fate will be sealed sooner than any of us thought.

These latest company budgets and stricter travel programs are concrete evidence that there's simply no going back to 2019 levels.

While much of the talk these days is about digital nomads and remote workers, both Expedia Group and Booking Holdings have doubled down on commitments to brick and mortar headquarters. Which could mean that there may be real offices again after the pandemic.