Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this.

Starwood Preferred Guest elite members thought that not getting full stay credits would be the absolute worst of this mega-merger.

Loyalty members don't seem to be too bothered by Marriott's recent breach of more than 500 million users' personal data. Part of that could be low expectations for Marriott, or because this isn't the first data breach rodeo for many.

Several years ago, the hotel industry fought U.S. federal watchdog efforts to fine chains for negligent data protection practices, arguing that hotels had things under control. Hmm. A rash of hotel security incidents since then undercuts the claims of hotels, which need to take a more bank-like approach to data protection.

Wow Air has delighted passengers with low fares since 2011. But its creditors have not been as happy. Will that change if this investment goes through?

From co-working spaces to restaurant reservations, AccorHotels has demonstrated its willingness to make acquisitions, investments, or strategic partnerships outside of hospitality. It is all in an effort to become an all-in-one experience platform serving consumers no matter what their needs are, and investors seem to like it.

Celebrity Cruises wanted its newest ship to be transformational for the brand and for the cruise industry. With reimagined staterooms, technology, and even hot tubs, the cruise line is following through on that goal.

In what appears to be a clash of ideals and aspirations, the brains behind Traveloka's technology, Derianto Kusuma, is leaving the company he co-founded in early 2012. It is telling how a startup that has reached unicorn status is changing. But is it for the better?

Fast mobile data connections will allow event technology providers to do all kinds of cool new things. Event planners should pay attention as 5G begins to emerge in cities around the world and shifts how attendees act at events.

The incoming Cruise Lines International Association CEO knows her way around Washington, D.C. and has a background in travel and tourism. That should be enough for a good start, but the cruise industry is complicated enough that she'll have plenty of work ahead.

The United Kingdom and European Union have finally agreed on a Brexit deal — but the drama isn't over yet. The UK parliament still needs to give its approval and at the moment, that isn't looking likely.

Alaska Airlines is evolving its business as it tries to think more globally. But unlike Canada's WestJet, which went out and acquired Boeing 787s, Alaska is thinking much more prudently. That's probably the right move.

Hotels and dating apps: a match made for the digital age that shows how far hospitality is going to market experiences.

Japan turned out to be the lifeboat for Thomas Cook China when Thailand turned disastrous, as the tour operator appears to be sailing away blithely with four new initiatives to scale up its China market.