January 19, 2019 View in browser
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The Megatrends Defining Travel in 2019

From the rise of undertourism to blurred lines in hospitality to travelers' demands for control, these are the Megatrends in travel we're watching in 2019.

Personalization in Travel Marketing: Moving Beyond the Buzzword
Sponsored by Sojern

The concept of "personalization" has been touted by travel marketers so often in the last few years, that most would agree that it's become a bit overused. It's time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

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The Method to the Madness Behind Vietnam's Crazy Hotel Boom

A pending 40 percent increase in room supply should keep investors at bay, you would think. But Vietnam still attracts them like flies. Development is off the charts. Here's why.


Why Iceland’s Tourism Boom May Finally Be Over

Tourism grew to one-third of Iceland's economy in 2015, boosting the country's dependency on the sector. But things are likely changing, and it's unclear what comes next.


Marriott Bonvoy Is the New Name of the Hotel Chain’s Loyalty Program

We're pretty sure everyone is thinking: "Is it short for 'Bon Voyage?'" Personally, we were betting on Marriott Moments.


AeroMexico Made a Highly Relevant Video Ad That’s the Opposite of Divisive

Twitter users are saying the airline just trolled Americans — and the outcome is pretty funny.


How United Let It Slip That Apple Is Its Biggest Corporate Client

A list of the airline's top clients showed up on Twitter Friday, with Apple taking the top spot. This is bad news for United — especially if Apple is out shopping for a new preferred airline today.

Editor's Picks
The Megatrends Defining Wellness in 2019

Find out what's on the rise and worth tracking in the wellness industry this year with these Megatrends, from mind- and body-focused co-working spaces to health biohacking to the continued buzz around CBD.


Airbnb Talked to HotelTonight About an Acquisition But Would It Make Sense?

Is Airbnb flailing at a way to build an expansion narrative ahead of an initial public offering? Buying HotelTonight would save some time and effort in making inroads with boutique hotels, but does Airbnb really need HotelTonight to do that? In travel, everyone is always talking to everyone so we're unsure how serious these informal talks ever were.


Delta Air Lines Has a $25 Million Reason to Hate the U.S. Shutdown

Delta is losing about $25 million in revenue this month because of the partial government shutdown. For such a big company, that's not a big number. But clearly Delta would like the government to reopen, and executives spent a good portion of their earnings call discussing it.


Asian Online Travel Pioneer Zuji Shuts Down

It was launched with much fanfare in 2002, but in the end, Zuji — which translates to "footprints" in Mandarin — failed miserably to leave a lasting imprint on Asia's online travel scene.


‘Conscious’ Travel Emerging as Yet Another Hot Luxury Trend

Do compassion and social consciousness go hand in hand with luxury travel? That's what some luxury travel executives are seeing — and hoping for.

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