Great hoteliers are a different breed with skill sets that are hard to find in other industries. While hospitality has cut talent to the bone, other growing industries can benefit from a very unique suite of people skills, operational acumen, and soft diplomacy. They are worth consideration.

The Skift Forum Europe online event is around the corner. No matter where your interest lies across the spectrum of travel, this year's program has a session to suit everyone. Learn more about our speaker sessions and register today. Don't forget to use promo code NEWS99 to register for just $99.

Even as America reopens, its failed pandemic response means that tourists will be crossing its borders in and out of it much less for a while to come.

Just wear a mask on an airplane. It's not that hard, and it keeps everyone safer.

How is that a surprise? Seems common sense is being made official in EU.

Join Brian Sumers, Skift senior aviation business editor, and Madhu Unnikrishnan, Skift Airline Weekly editor, for a livestream at 11:30 a.m. EDT, this Monday, June 29, as they discuss the air travel recovery, mask requirements for flights, and just what might happen with airline labor. They'll take your questions. Can't make it live? We'll post an audio replay later in the week on the Airline Weekly Lounge podcast.

Unless a vaccine or widespread coronavirus treatment becomes available this year, a W-shaped hotel industry recovery seems likely. But that doesn't mean hoteliers should accept that fate — alternative revenue streams are out there.

Admire the simplicity of United Airlines' plan to rebuild its route network for businesses — but question its accuracy.

Right before coronavirus brought the travel industry to its knees, we released our Megatrends Defining Travel in 2020. We've gone back and looked at those trends through the prism of the pandemic. Check out how things have changed.

It's long been the case that destination marketers have largely ignored Black travelers. But with the widespread protests following George Floyd's murder, the industry is rightly being called out. It's time to go beyond mere representation and focus on holistic change from the inside out.

Sen. Martha McSally is trying to boost domestic travel in the U.S. Her tax credit idea is an interesting approach to giving Americans more incentive to travel beyond local trips.