U.S airlines are selling a lot of flights they have no intention of operating. Consumers should beware.

Airbnb would have been eviscerated had it focused on a relief package for hosts that was primarily marketing credits. Expedia's recovery plan for partners isn't philanthropy, but although the company will likely take a revenue hit, it will benefit from increased partner engagement as the travel industry bounces back.

The LGBTQ travel community has historically been very resilient after downturns in travel. There are early indications that the bounce back after the pandemic may show a similar dynamic.

Though seasoned at crisis management, Asian hoteliers are writing the textbook on how to reopen hotels when the only certainty is occupancy and room rates will be low. So why unlock, or when and how?

We hope that you'll join us for Skift Forum Europe on June 30 as we bring together renowned industry leaders on stage for a cutting-edge virtual event, to discuss what's next for travel and how to drive the industry forward.

It will be a delicate operation, but with the right systems in place, health checks could prove effective in reassuring employees that it's safe to get back out there.

Don't expect United Airlines to file for bankruptcy on Scott Kirby's watch. The company's new CEO has some big opinions on the topic.

We have to ask the hardest questions, and answer them, for the sake of hundreds of thousands of our fellow citizens dead here in America and around the world — and the billions who are still alive.

Events being given the green light is only part of the puzzle when it comes to the recovery of the industry — the other part is getting attendees to show up. When you are finally able to plan an event, will people be willing to travel to it?    

The U.S. hotel industry may already be inching into recovery territory while hotel construction has yet to begin a decline that could last years.