A brand's direct link to its customers is everything — and Adidas knows this. Thus, Adidas' CEO Kasper Rorsted thinks Adidas.com should be the company's most important e-commerce site — no matter if its partnership with Amazon comes with serious payoffs. Now the big question for the athletic brand: to grow or not to grow its offerings on the Everything Store?

You might think you're getting a good night's rest, but a new wave of brands think you can do better. Savvy startups like Casper, Leesa, and Tuft & Needle make it easier to upgrade your mattress, while sleepwear brands like Lunya and Lusomé use techy fabric to help wick moisture and keep your body cool throughout the night. The sleep economy is real — and thriving.

Spectrum Equity took a gamble funding this wilderness-promoting app that allows users to find hiking routes, track their path, and send routes to friends. Some of those offerings are free, but the app also offers paid subscriptions for more serious hikers, which is what drew investors to the brand. Will it pay off? The company also invested in Headspace, so our guess is they're hoping AllTrails will follow suit to be the next big thing in wellness.

We have to admit, the June smart oven is pretty cool. Pop in whatever you want cooked, whether it's salmon or brussels sprouts, and the oven will recognize the food and ask how you want it done (and its accompanying app will notify you when it's ready). It makes sense that Whole Foods would want to integrate — especially as Amazon is a recent June investor — by making it simpler to cook foods sold at its stores.

An industry once reserved primarily for China's elderly set has a new appeal among the country's millennials looking to escape their hectic jobs and late hours. China's Tongling Mountain region alone expects to receive 70 million tourists annually by 2020. That's a lot of wellness-seekers.

When it comes to resort food, "wellness" is usually a tip off that you will not eat well. We look forward to this next wave of good, healthy food that's informed by a kitchen that knows what a sinful meal tastes like.

Meditation App 101: If a brand makes it easier for customers to find their zen, then the company and the consumer win. And that's exactly what Inscape is aiming for with its meditation app relaunch, mimicking the format of Spotify with playlists based on what consumers actually need, like "Tinder Troubles" and "Snap Out of It." A smart move to stand out in a crowded app space.