It wasn't exactly surprising to hear that meditation's popularity is rapidly rising, according to a recent report from the Centers for Disease Control and Prevention (CDC). Yes, meditation has its successful supporters, ranging from billionaire investors like Ray Dalio to athletes like LeBron James. It's also free, which makes it easy for anyone to take part –– this is especially important as leaders in the wellness industry aim to foster more inclusiveness.
That doesn't mean companies haven't tried to monetize meditation. Along with apps like Headspace and Inscape, brick-and-mortar studios including MNDFL, The DEN Meditation, and Meditation Bar have popped up, all seeking to help new fans stay zen — often at a price.
If brands are smart in 2019, they'll find new ways to incorporate mindfulness into their products, such as by partnering with leading apps (like a number of airlines have recently done). And there's no doubt meditation startups will continue to find Silicon Valley funding. Thus, we'll likely see more growth of the meditation space in 2019.
Another trend expected for the new year: a continued surge in cauliflower. Brands are looking for new ways to use the vegetable in crackers, chips, and puffs –– going way beyond cauliflower rice –– as an alternative to wheat and other grains. This will surely be good news for gluten-free fans everywhere.
Legacy companies will also continue to snap up wellness brands to grab a piece of the pie. Kraft Heinz, for example, plans to purchase the paleo dressing and mayonnaise brand Primal Kitchen in early 2019. You can expect more of these acquisitions in the coming year as more companies look to take a bite — or sip — out of the burgeoning wellness industry (sesame milk, anyone?).
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