It seems like simply being known for your beauty or fitness brand is passé these days.
Take Bobbi Brown: After selling her eponymous beauty company to Estée Lauder in 1995, she stayed on to lead the brand until two years ago, when she left due to conflicting ideas about the future of the company (our guess is that she wanted to keep up with the current clean beauty trend).
She now oversees a whole new kind of empire, this time focused on where beauty and wellness meet. "I believe wellness and beauty are interconnected. The better you feel, the better you look," Brown recently told CNBC. In addition to offering a line of supplements and other wellness goods, she has also launched a wellness-themed editorial site, as well as The George, a "wellness and design hotel" located in Montclair, New Jersey.
Meanwhile, Taryn Toomey, a well-known name among millennial fitness fans, wants to be known for more than her popular workout, The Class. By growing The Retreatment branch of her business, which includes day-long events and multi-day getaways, she's becoming an overall leader in the wellness space, rather than being siloed in the fitness realm.
In other wellness getaway news, InterContinental Hotels Group purchased Six Senses resorts for $300 million, thus gaining not just another luxury brand, but also a company that has wellness in its DNA (a wise way to enter the space, if you ask us). Hyatt also holds a big stake in the wellness sector, which we examined in our new Skift Research Report.
Whether we're talking about entrepreneurs or hospitality giants, there seems to be a common thread in that each are looking to carve out a niche in the wellness world. We'll be watching to see who can do it effectively.
For feedback or news tips, reach out via email at lb@skift.com or tweet me @lesliebarrie.