What are the different types of report formats available?

Skift Research offers several report formats designed to support different research and decision-making needs:

• Standard Reports: Our comprehensive, long-form research reports provide an in-depth look at a specific sector, market, or trend. They combine financial and quantitative analysis, proprietary survey data, and insights from industry executives to give you a complete view of the topic.
• Decision Briefings: Focused reports designed around a specific strategic decision facing travel leaders. Decision Briefings bring together the key data, analysis, and context you need to understand your options and determine a path forward.
• Trend Lifecycles: Ongoing trackers designed to help you understand where important travel trends stand today. Trends are categorized into five lifecycle stages — Emerging, Growing, Peaking, Normalizing, and Declining — with a corresponding recommended action: Watch it, Test it, Scale it, Maintain it, or Defend it.

Each format serves a different purpose, whether you’re looking for a comprehensive industry deep dive, guidance on a specific business decision, or a quick understanding of how an important trend is evolving.