---
title: What are the different types of report formats available?
description: Learn about the different Skift Research report formats, including Standard Reports, Decision Briefings, and Trend Lifecycles, and when to use each.
---

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# What are the different types of report formats available?

Skift Research offers several report formats designed to support different research and decision-making needs:

- **Standard Reports:** Our comprehensive, long-form research reports provide an in-depth look at a specific sector, market, or trend. They combine financial and quantitative analysis, proprietary survey data, and insights from industry executives to give you a complete view of the topic.
- **Decision Briefings:** Focused reports designed around a specific strategic decision facing travel leaders. Decision Briefings bring together the key data, analysis, and context you need to understand your options and determine a path forward.
- **Trend Lifecycles:** Ongoing trackers designed to help you understand where important travel trends stand today. Trends are categorized into five lifecycle stages — **Emerging, Growing, Peaking, Normalizing, and Declining** — with a corresponding recommended action: **Watch it, Test it, Scale it, Maintain it, or Defend it.**

Each format serves a different purpose, whether you’re looking for a comprehensive industry deep dive, guidance on a specific business decision, or a quick understanding of how an important trend is evolving.

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