Who conducts Skift Research and writes its reports?

Reports are written by our in-house team of experienced analysts.

Team members bring diverse expertise: research, forecasting, economics, tech, consumer trends, finance.

Analysts are based globally: U.S., Europe, and Asia.

Research is collaborative and rigorous, combining executive interviews, surveys, and data analysis.

We partner with select contributors with specialized travel expertise.

Each report involves 200-400 hours of research, analysis, and writing.