Who conducts Skift Research and writes its reports?

Our reports are researched and written by our in-house team of seasoned analysts. We have carefully built our research team where we play off each other’s strengths. Our backgrounds are diverse ranging from decades of experience in research program management, market sizing and forecasting, economics, tech and consumer trends, financial and strategic analysis. Our coverage is also global with our analysts based in the U.S., Europe, and Asia. An example of the teamwork involved in our research was the groundbreaking 2017 Outlook on Hotel Direct Booking Report, where we combined industry expertise, access to over 30 executives, a survey of 370 hotels, and financial and data analysis to evaluate the state of distribution. We also team up with a select group of contributors with particular domain expertise from various sectors of travel. Between 200 to 400 hours of research, analysis and writing goes into each report. We are actively adding to our research team with a focus on building a cohesive unit rather than using the siloed approach many firms often utilize.