Change is the inadvertent theme of today’s New Luxury note. From airlines rethinking amenity kits to one luxury brand rethinking its product in the face of a competitor with its former name, we examine how luxury brands pivot when necessary. We also (once again) take a look at what non-travel brands add to our understanding of what consumers want from their products and experiences, and what confident, smart brands should do rather than pander to a demographic (hint: understand motives and needs first). — Jason Clampet, Editor-in-Chief |