October 23, 2018 View in browser

What can travel brands learn from other companies in the luxury sector? Quite a lot, judging by Interbrand's recent global power list.

For whatever reason, travel didn't get acknowledged, with fashion houses making up most of the luxury entrants. One of those was Hermès of Paris. Robert Chavez, CEO for the Americas who spoke at Skift Global Forum this year, suggested that consistency was the key for luxury travel companies.

It's a point worth keeping in mind, especially for those companies either entering the luxury market or struggling in it. In this week's newsletter, we have examples of both.

First up, Switzerland-based MSC Cruises is building four new "ultra-luxury" vessels on the back of the success of its ship-within-a-ship luxury concept MSC Yacht Club.

Then there are further revelations of Accor's struggles within its high-end vacation rental and concierge businesses. The problems seem to stem from integration and expansion problems. Perhaps Accor just wasn't consistent enough?

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

View All Skift Forums
Register Now For Skift Global Forum Register Now For Skift Restaurants Forum Register Now For Skift Forum Europe
Now's Your Chance to Register for Skift Forums in 2019

Early bird pricing is available for many of our Forums next year. Now's your chance to snag a spot at these special discounted rates and be a part of our flagship events around the world!

Learn More
8 Looks at Luxury
MSC Cruises Targets Growing Luxury Market With New Ship Order

MSC Cruises is already spending billions on big ships, so why not add a few luxury vessels to the mix? The cruise operator has a built-in customer base, but the trick will be to offer a product that gets those passengers to pay more for the high-end experience.


AccorHotels Is Still Struggling to Make Onefinestay and John Paul Profitable

The first step to making things right is to admit things are wrong, followed by figuring out how to make things right again. At this point, we're not sure we know how AccorHotels wants to fix its problems with Onefinestay and John Paul, but at least it admits something is wrong.


What the Very Best Luxury Brands Can Teach the Travel Industry

A new study finds that the more consumers trust a brand, the more successful it is likely to be. Easy to say, but in an era of rapidly evolving trends and tastes, how can brands maintain that trust while reinventing their offerings? Luxury companies have proven especially adept at navigating these choppy waters.


InterContinental Hotels Still in the Market for Small Acquisitions

Never say never, but it doesn't sound like IHG is in serious shopping mode.


This Is a Golden Age for First Class Airline Travel

Note that no U.S. carriers are mentioned in this article praising today's first-class cabins. Just saying.


Asiana Airlines’ New Bag Restriction Is Bad News for Luxury Retailers

Luxury retail has grown significantly in Southeast Asia and China. Other airlines will likely follow Asiana's example with bag restrictions if the market isn't more carefully regulated.


Luxury Hotel-Branded Residences Appeal to the Ultra-Rich

As Four Seasons Hotels & Resorts CEO J. Allen Smith said recently at Skift Global Forum in New York City: "Residential is absolutely central to our business strategy." So expect plenty more luxury hotel brands to expand in this space if they haven't already.


Soho House Is Turning to Co-Working to Give It an Edge Over WeWork

Sounds a lot like our Skift Megatrend from this year: "The hotel of the future is everything to everyone" where co-working, co-living, hotels, and private clubs are all blended together.

Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

Share on Twitter Share on Facebook Share on Linked In Send via Email

For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.

You received this email because you are subscribed to Skift New Luxury Newsletter from Skift.

If you'd like to unsubscribe from this email, click here

If you'd like to receive fewer emails, click here

If someone shared this email with you and you would like to subscribe, visit our newsletters page on Skift