Skift CEO Rafat Ali takes the ITB Asia stage in just two days for a Skift Forum Asia preview session. He'll be joined by leaders from Intrepid Travel, Pegasus Lodges, & more. You can get a ticket for only $65 when you use exclusive code TV-Skift50!

These travel advisors have a certain swagger about them these days. Their U.S. trade association, the newly named American Society of Travel Advisors, is now back among the living, and has the challenge of keeping things moving in the right direction.

Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? According to many hotel industry experts, it depends on whether it can deliver a return on investment.

Modern luxury doesn't necessarily need overly formal staff and a stuffy atmosphere. It can be "consistently inconsistent" and yet still be totally unforgettable.

Can you ever really have the independence to do your own thing and have all that scale? SBE's Sam Nazarian will find out soon enough.

As labor markets tighten and competition increases, the hospitality industry must both embrace and make it easier for mid-career professionals to pivot their careers into a new world. The backgrounds, skill sets, and fresh thinking will add much-needed depth to the industry.

Royal Caribbean Cruises wants to be a bigger player in the luxury and expedition cruise space. One surefire way to do that, now that it owns a majority stake in Silversea: build more ships.