March 28, 2020 View in browser
Top Stories
5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

It's a tough time for tourism marketers but going dark isn't necessarily required. Here are some examples of campaigns that are striking the proper tone.

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Join Us Next Week For Our Skift Online Summit on Business Travel

As traveler demand has plummeted and the industry works to consider what is next, Skift is taking the value and deep conversations that our forums and summits are known for to a virtual arena with a series of new online summits. Register today!

Google Travel Search Is Unrecognizable as Advertising Dries Up

It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.

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From Crisis Will Come Eventual Opportunity for Venture Capital in Travel: New Skift Research

We are headed into a winter for travel startups. But travel won't be gone forever. And history teaches us that startups are often the first to pinpoint our industry's new direction as we exit a crisis.

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Will It Matter for U.S. Airlines With the Government as a Shareholder?

Given the circumstances, U.S. airlines are getting good terms from their proposed government bailout. They should be grateful.

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How Travel Brands Are Approaching TV Advertising Now

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.

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Some Asia Hotels Roll Out Quarantine Packages for Travelers Looking to Self-Isolate

The growing need for quarantine facilities across Asia offers a silver lining for hotels struggling with low occupancies. It goes to show that even in drastic times, opportunities exist.

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Editor's Picks
Hotel Deals and Lending Zapped by Coronavirus at the Finish Line

Until lenders can wade through the $2 trillion U.S. stimulus package and determine valuations, hotel deals will remain on ice. Expect smaller banks to issue the first round of hotel loans on the upswing.

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How the Top Boss at One of Paris’s Most Iconic Hotels Copes With the Crisis

What's it like being the general manager of a luxury hotel during coronavirus? We asked Franka Holtmann, who looks after Le Meurice for Dorchester Collection. She spoke candidly and poetically about her worries, her new workflows, and how she cares for her team.

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Launching a Travel App During This Crisis: Crazy?

Many embattled travel firms will appreciate any kind of assistance they can get to ride through the coronavirus storm. And for those who could lend a hand to other players during this crisis, why not? It's a goodwill gesture.

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