March 27, 2021 View in browser
Top Stories
The Reputation of the Ugly American Tourist Won’t Be Easy to Shake

If tourists from the United States are unofficial ambassadors to the world, then the worst among them are ensuring that local residents will resent them and more destinations will erect barriers to entry.

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Next Event: Loyalty and Subscription Summit
Register Now: Skift Loyalty and Subscription Summit 2021

Loyalty, like many parts of the travel industry, is undergoing a reset out of the pandemic as brands aim to remain relevant and scramble to capture pent-up demand. Join us at 11 a.m. EDT on April 21, and on-demand, as we discuss the latest loyalty and subscription innovations with travel leaders from around the world. Secure your pass today,

Hotels Switch to Next-Gen Tech to Sell Rooms Via Online Partners

It's taken years for hotels to adopt an array of new technologies and business practices to improve selling travel online. The metaphor is like shaking a bottle of ketchup. Little appears until a lot suddenly comes out. Similarly, hotel digital innovation may come rapidly after a long wait.

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Why Tourism Desperately Needs a New Performance Metric Post-Pandemic

After a year that stripped bare the inadequacy of tourism's success metrics, how will the industry measure "building back better"? Before it answers that question, there needs to be an industrywide reckoning of tourism's root problem.

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Thai Tourism Heavyweights Willing to Front Vaccine Costs to Push Government to Reopen

Thai tourism players are pinning hopes on a soft tourism opening in Phuket to bring back international travelers. May the so-called "tourism sandbox" model be more solid than a castle in the sand.

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Skift Pro Exclusive

Innovation Propelled the Travel Sector Forward Despite the Pandemic 🔒

The travel sector couldn't afford to lose money on efforts done merely to appear innovative for social media optics. So the companies and destinations rediscovered innovation's original spirit. They focused on lasting boosts to operational performance and traveler satisfaction.

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The 100 Virtual Work Startups Disrupting And Substituting Business Travel

Virtual work startups are expecting a decline in travel for work across direct impact categories. But how can software be used as complementary to business travel instead of as a replacement?

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Editor's Picks
What Tourism Can Learn From Chile's Setback Amid Record Vaccination Rates

Vaccine success is already boosting the economy and consumer confidence in Chile. But another Covid surge shows that a cautious approach in tourism recovery efforts is imperative alongside the vaccination race.

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The Hotel Companies Most Friendly to the Environment: New Skift Research

Carbon reduction is gaining importance for stakeholders, and reporting is getting better amongst the largest hotel companies. Skift Research compares the emissions of six global chains to determine which is best positioned to become carbon neutral over the coming decades, and which are falling behind.

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JetBlue's Travel Tech Ambitions Take Step Forward With New Broader Booking Site

JetBlue is pushing ahead with becoming a travel tech company by launching Paisly. But the question remains whether an airline can become a more diverse travel company in the crowded OTA field.

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