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title: Skift Newsletter
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| Weekly Newsletter |
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| February 27, 2021 View in browser |
| Top Stories Lessons From Mallorca’s Rushed Reopening Mallorca's slammed tourism industry could see recovery begin this summer, but there are huge "ifs" — vaccine rollouts, source markets reopening, and the ability to move away from mass tourism. Did moving too quickly add to these uncertainties? Read More 3 Security Measures Travel Companies Should Take to Protect Their Remote Workers Sponsored by LastPass The rush to enable remote working in response to the pandemic has exposed some travel companies to cyber attacks and phishing campaigns. Looking toward a post-recovery future, business teams will need secure and frictionless connectivity as they begin to travel again. Read More Backpacker Tourism Faces a Changing Landscape Post-Pandemic While some popular backpacker destinations will target high-end visitors after the pandemic, this category of outdoor tourism is not dead. Far from it, as backpacker tourism will evolve and attract new markets. Read More IHG Will Focus on Non-Luxury Brands as It Pulls Back on Wild Portfolio Growth IHG leaders still think their portfolio, heavily focused on mid-priced brands like Holiday Inn Express and the newer Avid Hotels, is more resilient than the competition. The financial figures back their claims. Read More Behind Marriott’s Choice of Tony Capuano Over Stephanie Linnartz as CEO All things being equal, there were a lot of travel industry stalwarts hoping that the world's largest hotel chain, Marriott International, would tap a woman as CEO in a signature statement at this juncture in history. Read More ITB Berlin Now: March 9-12, 2021 Sponsored by ITB Berlin ITB Berlin Now is the digital meet-up of the travel industry. Join the go-to-platform, explore new connections & familiar faces, browse through the digital show floor, mingle in our cafés & explore the event program. Tickets for the live event are selling fast, so secure your spot today. Read More Interior Secretary Nominee Deb Haaland’s Congressional Grilling Keeps Travel Industry Waiting It's no easy task facing members of Congress who are pro-fossil fuels when you're a climate change and outdoors advocate. Deb Haaland skillfully deflected contentious questions by promising to listen, collaborate, and serve both aisles of Congress, while staying firm on clean energy and conservation. Read More The United Airlines Engine Failure Is a Story Being Wildly Botched by Media: Commentary Much of the media coverage of the United Airlines Boeing 777 engine failure is hysterical and just wrong. The real story is the aircraft and its engines performed as they were designed to do in an emergency, and the flight crew returned the aircraft safely to the airport. It's less exciting a story than some… Read More Editor's Picks Egypt Sidelines Locals by Importing Global Travel Influencers to Boost Luxury Tourism Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt's latest tourism campaign seems far removed from reality. Read More Digital Nomad Visas May End Up Being a Bureaucratic Hell for Big Companies There's momentum building to make remote work a reality at some of the more progressive multinational companies, but the question of travel policies and tax liabilities could prove too much of a headache. Read More Will Vaccinated Flight Crews Help Airlines Sell Tickets? Nearly a year into the pandemic, the world's airlines are still trying to find their footing as historically low numbers of travelers take to the skies. Is vaccinating crews and then making it part of an airline's marketing message one way to jumpstart a travel rebound? Read More For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Weekly Review Newsletter from Skift. |
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