February 22, 2020 View in browser
Top Stories
Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

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Skift Forum Europe
Aruba's 'Election Disconnection' Experience Showcases the Demand for Personalized Wellness Getaways
Sponsored by Aruba Tourism Authority

Today's stressful, modern era has increasingly led travelers to plan transformational trips that will make them feel physically, mentally, and spiritually healthier. Aruba is one destination that has innovated its wellness offerings to meet this growing consumer demand.

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Oyo CEO Defends Business Practices That Anger Some Hoteliers

If you were thinking after a tumultuous last few months that a reformed Oyo would emerge, then guess again. The hotel chain is giving little ground on the basics of its business model, although it vows to get better on the execution of it all.

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Skift Forum Europe Preview: Booking.com’s Top Marketing Exec Vows to Unify Messaging

There's a ton of pressure on Booking.com's new chief marketing officer, especially given the fact that his boss said a few months ago that the brand's creative hasn't been up to par. The company wants to lean into brand marketing, but that means there has to be some stellar advertising to lean into. See the challenge?

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JetBlue Girds for Airline Hub War in Boston

What choice does JetBlue have but to downplay its competitive problems in Boston? But this is not good for the airline. It was bad enough when JetBlue had to worry about new routes from Delta. Now American is joining the mix.

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Join Expedia, Google and More This March at Skift Forum Europe

Interested in who'll be attending Skift Forum Europe 2020? We're giving you the chance to check out just a few of the companies you'll get to network with at our forum. Tickets are selling fast so get yourself registered now.

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Less China-Dependent IHG Takes Wait-and-See Approach on Coronavirus

IHG CEO Keith Barr seems to be taking quite a level-headed approach to the coronavirus outbreak. Unlike some in the travel industry, he's not pressing the panic button yet and is waiting to see how things play out.

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Travel Megatrends 2020: Consumer Brands Jump Into Hospitality Mashups

Consumer brands that see the passion of travelers are taking a leap. These brands are becoming hotel proprietors in greater numbers to reach out to millennials, who see travel as a lifestyle experience. Expect more retailers to invade the hospitality space.

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Airline Weekly Podcast: Qatar's Bet on Air Italy Fails

In the latest edition of the Skift Airline Weekly Lounge podcast, Qatar Airways' investment in Air Italy elicited howls from U.S. airlines. They claimed this was a play so that Qatar could operate fifth-freedom flights to the U.S. from Europe. Air Italy never fulfilled its promise, and the European airline is now shutting down. Skift Europe Editor Patrick Whyte tells us why.

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Editor's Picks
Hyatt’s China Business Is Down 90 Percent in February From Coronavirus Fallout

Hyatt Hotels had a strong year in 2019, so the story it had to tell on Thursday wasn't all dreary. The problem is that shareholders and guests hate uncertainty. And so far the travel industry faces nothing but uncertainty, left beholden to how the coronavirus crisis evolves.

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Does Myanmar Tourism Deserve Another Chance?

Rather than boycotting travel to Myanmar entirely, a more responsible form of tourism would be to avoid unethical establishments while supporting good practices on the ground.

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What 2019 Taught Us About the U.S. Airline Industry

No other country or region has an airline industry as strong as that of the U.S. What's the secret? Have U.S. airlines cracked the perennially difficult code to airline profitability, and will it last? Skift Airline Weekly dove deep and zeroed in on trends that explain the U.S. airlines' success.

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