August 6, 2020 View in browser
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Travel Brands Doubled U.S. TV Advertising in July

The most popular travel ads on TV in the United States in July were aspirational, but they also emphasized booking flexibility and low pricing. Pandemic formulations.

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What to Expect at Skift Global Forum 2020

This September, Skift Global Forum 2020 will present the frank, transparent ideas the industry needs as it faces its greatest crisis. As an online global conference, Skift editors will lead in-depth conversations with leaders as they work to rebuild the industry.

Traveler Confidence in Public Health Officials Plummets

Travel companies in the U.S. are up against a vexing foe: declining trust in public health bodies.

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This Newly Public $500 Million Company Is Set Up to Go Shopping for Travel Mergers

Greg O'Hara and Noam Gottesman will be shopping for a winner, but unlike early stage investors, they can hunt for a travel company with an extensive track record. In the midst of a global pandemic, this is not a done deal, but you can bet a deal will get done.

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Starwood CEO Touts Resiliency of Extended Stay Hotels During Pandemic

Extended stay hotels may be strong performers for Starwood Property Trust and Barry Sternlicht, but it may be years before the investment firm looks to deploy capital further into other hospitality sectors.

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Virgin Australia Will Cut 3,000 Jobs Under Revamp by New Owner Bain Capital

This exit out of voluntary administration is being described as a "resetting" under Bain Capital. Apart from the famous red brand, Virgin Australia stands to be unrecognizable after such a restructuring.

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Airlines, Travel Agencies Ponder How Best to Spend Tech Dollars in These Lean Times

It's ironic that new distribution capabilities got to the cusp of becoming real at the precise moment everyone stopped booking flights.

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How SEO Firm Moz Successfully Reimagined Its Flagship Event as Virtual

Moz recently pivoted its 15th annual MozCon to virtual in less than three months. The goal was to deliver the same value that attendees had come to expect from the live event, and it received rave post-event reviews. Here's how Moz did it.  

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AW Daily
Virgin Australia Faces a Leaner Future

As part of its restructuring under Bain Capital, Virgin Australia is planning for a much leaner future. The airline will fly only Australia domestic and short-haul international routes, and is retiring its largest aircraft.

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Popular Now Restructuring Will Pare Its Workforce By Up to 25 Percent

Despite the deep job cuts, the proprietary Skift Health Score calculates that Booking Holdings has far greater long-term strength than rivals Expedia Group and Group. If you follow's logic, the future of travel will be substantially smaller than its past.

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Struggling Tourist Destinations Pitch Themselves to New Digital Nomads as Remote Work Locales

The pandemic may accelerate the existing trend of digital nomads in an unexpected way — and some destinations are taking notice at a time when leisure travel is decimated.

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Hyatt CEO Says China Offers Proof Hotels Don't Need a Vaccine to Recover From Coronavirus

Hyatt leaders promote ongoing strength in China's hotel recovery, but the company can't lose sight that its exposure in the country — despite the momentum — is smaller compared to the U.S., which continues to struggle.

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